Greetings from Berlin! Today at ITB, surrounded by my family, members of our executive team, hotel partners, and dozens of international media, I proudly announced the next chapter in our company's history. On this day, March 4, 2015, we commemorate the rebrand of Preferred Hotel Group as Preferred Hotels & Resorts.
Represented on our new brand website PreferredHotels.com, which launched just moments ago, we embrace our new positioning as one heritage brand, five distinct collections, and an infinite number of unique experiences.
I would like to extend my sincere gratitude for your continued support and partnership through this video, which I encourage you to share with your team.
Today is a historic moment for the extended Preferred family of member hotels and resorts worldwide. I hope you will pause to celebrate with us.
I look forward to seeing many of you in the months ahead. Cheers to a successful 2015 and beyond!
President & CEO
Preferred Hotels & Resorts